The Institute aims to be a renowned learning community engaged in exemplary teaching and research; by creating entrepreneurs who have been trained  in understanding design as a broad humanistic and scientific discipline with technical skills complemented by personal vision and ethical perception.


To create a dynamic institution of learners through creative and critical thinking and dedication to high standards
To produce leaders that meet the demand of a globally challenging profession through sound training
To prepare students to evolve with the ever changing world by offering comprehensive, high quality programs and services that respond to the need of the industry
To strive for excellence and foster the spirit of professionalism by creating a culture of constant improvement through measuring learning across the institution
To support diversity thereby adopting a holistic approach through the process of lifelong learning